Friday, August 11, 2017

Are You Shopping Amazon's "Secret" Brands?

It's almost back to school season, and for those of us who like to be informed consumers, Quartz has done some serious retail thesis work this summer — and we need to hit the books. Because it turns out that one of the world's largest online retailers has been prolifically studious about its marketing this year, so there's a little homework to pass the "who owns who" brand name test.


from Apartment Therapy | Saving the world, one room at a time

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