If you had to create an eau de IKEA, what what it smell like? Freshly unboxed plywood? Sweaty allen wrench? Meatballs? Well, we may soon find out. The retailer announced during their annual Democratic Design Day event this week that they're collaborating with Swedish perfume brand Byredo.
from Apartment Therapy | Saving the world, one room at a time http://www.apartmenttherapy.com/smell-that-ikea-x-byredo-is-coming-to-transform-your-homes-scent-246727