After all the FRAKTA brouhaha, IKEA decided that the iconic bag needed its own tiny film. The company revealed a new cinematic ad for the under a dollar workhorse this week, and it's definitely worth a watch.
from Apartment Therapy | Saving the world, one room at a time http://www.apartmenttherapy.com/new-ikea-commercial-calls-frakta-the-hardest-working-bag-in-the-world-246404
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