Sure, we write about sleep as it pertains to your home and your happiness therein, and robust discussions usually ensue. But would you read a whole site devoted to the topic? Casper, maker of mattresses, hopes you will, as they just launched Van Winkle's, the first editorial venture to focus completely on sleep.
from Apartment Therapy | Saving the world, one room at a time http://feeds.apartmenttherapy.com/~r/apartmenttherapy/main/~3/sUtRFW-J9kg/mattress-brand-dreams-up-editorial-website-all-about-sleep-design-news-220502
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