150 Charles Street is a new condominium residence located in one of New York’s most desirable locations: the West Village. The luxury community spans an entire city block overlooking the Hudson River and Hudson River Park, and boasts more than 33,000 square feet of its own private green space. Designed and conceived by Alan Wanzenberg Design and Cox + Fox Architects, it is an outstanding addition to the Manhattan skyline.
Widely acclaimed as the “15 Central Park West of the West Village,” the units at 150 Charles Street range from simplexes to mansion townhouses with prices commanding as high as $35 million.
One of the condos listed with Jacky Teplitsky of Douglas Eillman Real Estate features 2,540 square feet with three bedrooms and 3.5 bathrooms for a current list price of $8,995,000. For many of us, the thought of paying close to $9 million for a condo is inconceivable … but this is the West Village in New York.
As imagined, the marketing efforts go above and beyond to promote the sale of a home in this price range, including staging. Today, more and more real estate agents see staging as an important marketing strategy to showcase their luxury listings and present a complete lifestyle to potential buyers. And it seems to be paying off. Staged properties are known to sell faster and at higher prices, offering a larger return on investment.
Robin Kindle understands the power of staging. As a district sales manager for Brook Furniture Rental, Robin specializes in providing high-style furniture and décor for the staging needs of multiple clients. Being a longtime friend of Jacky Teplitsky, she suggested staging the vacant condo at 150 Charles Street and hosting a furniture showcase event to invite real estate brokers from the top offices in Manhattan.
“I loved the idea,” Teplitsky said. “I felt that staging the property, as opposed to virtual staging, would set the tone for potential buyers to envision themselves living in this spectacular home.”
And who best to design the staging but Cathy Hobbs, five-time Emmy Award-winning television host, interior designer and lifestyle expert based in New York City. Hobbs was approached by longtime business associate Gina Iacobellis, general manager for Brook’s New York office, to see if she would be interested in staging the property. When Hobbs agreed, the wheels were set in motion to transform the vacant condo into a masterpiece of contemporary style and design.
First, some before shots:
The entry gallery is transformed into a dramatic space with chic leather benches and graphic artwork.
The contemporary style of color, glass and chrome complements the open-concept great room by embracing the natural light of the southern exposure.
Working with the airiness of the space, clear acrylic chairs add a whimsical touch and expose the fabulous faux hide rug.
The addition of fun faux pillows and a luxurious throw brings a sense of warmth and a touch of the exotic to this modern off-white bedroom.
The successful Brook Furniture showcase and cocktail event drew a multitude of the top real estate professionals in Manhattan, all of whom were wowed by the furniture style and the design talent of Cathy Hobbs.
“We were really thrilled with the turnout to the event,” Iacobellis said. “It was a great opportunity to showcase the breadth of furniture styles that we provide and have the chance to work with Cathy Hobbs. It truly is a masterpiece.”
From left to right: Robin Kindle, Cathy Hobbs and Gina Iacobellis
Looking for tips on decorating your first rental? Big or small, here are some great tips to get you started.
The post How to Stage a Multimillion-Dollar Condo in Manhattan appeared first on Apartment Living Blog.
from Apartment Living Blog https://www.forrent.com/blog/apartment-hunting/stage-multimillion-dollar-condo-manhattan/
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